Daily media spend
Investment pattern across the selected period
Spend
Performance at a glance
Executive view of investment, delivery, traffic, and engagement.
Spend by objective
Budget allocation across campaign goals
Top campaigns by spend
Largest investment drivers in the current view
Client-ready insights
Key findings generated from the filtered data
Campaign analysis
Investment, delivery, response, and efficiency by campaign.
Campaign investment
Spend contribution by campaign
Campaign engagement
Post engagements generated by campaign
Campaign performance table
CTR uses all clicks; CPM and CPC use total spend
| Campaign | Spend | Impressions | Clicks | CTR | CPM | CPC | Engagements |
|---|
Performance analysis
Explore daily movement and creative-level outcomes.
Daily spend trend
Switch the metric to examine movement over time
Response signals
Key downstream actions from paid delivery
Ad creative leaderboard
Ad-level results sorted by engagement volume
| Ad | Spend | Impressions | Clicks | CTR | Engagements | ThruPlays | CPE |
|---|
Geographic analysis
Regional impression distribution supplied in the workbook.
Reported impressions by region
Share within the two regions included in the city sheet
Geographic results are not affected by the global campaign filters because the workbook provides a separate, already-aggregated city sheet without date or campaign dimensions. Yangon and Mandalay represent 43.3% of total dashboard impressions; other regions are not present in the supplied geographic extract.
Data notes & export
Source lineage, metric definitions, and portable downloads.
Source coverage
What is included in this dashboard
Source file
dashboard draft(3).xlsx
Sheets analyzed
overview (daily ad-level export) and city (regional impressions)
Active period
19 Mar 2026 to 21 Apr 2026
Data preparation
117 active rows retained; 437 zero-only rows excluded from calculation.
Export current view
Download the filtered data for follow-up analysis
This dashboard is a published snapshot, not a live Meta Ads connection. Replace the embedded source data and rebuild the file when a new export is available.
Metric definitions
Calculation logic used throughout the report
CTR
Clicks (all) ÷ impressions. This is not link CTR.
CPM
Amount spent ÷ impressions × 1,000.
CPC
Amount spent ÷ clicks (all).
CPE
Amount spent ÷ post engagements.
Reach & frequency
The full-scope reach card uses the workbook's single aggregate Reach value. Filtered reach is directional and sums row-level Unique Reach; frequency is impressions ÷ the displayed reach.